MISSION OF THE UNIVERSITY OF COLORADO
The University of Colorado is a public research university with multiple campuses serving Colorado, the nation, and the world through leadership in high-quality education and professional training, public service, advancing research and knowledge, and state-of-the-art health care.
VISION STATEMENT
The University of Colorado will be a premier, accessible and transformative public university that provides a quality and affordable education with outstanding teaching, learning, research, service, and health care. Through collaboration, innovation, technology and entrepreneurship, CU will expand student success, diversity and the economic foundation of the State of Colorado.
Their brand is a promise they make about all things related to the University of Colorado (CU): their campuses, their foundation, and their system. Their brand is more than a name or a logo. Every point of contact they have with our audiences—students, faculty, staff, alumni, donors, and others—builds perception about who we are as a university, the things they do to fulfill their mission, and why that are important to their stakeholders.
GUIDING PRINCIPLES
- Encourage and provide access to the university for all qualified students within the university’s capacity.
- Maintain a commitment to excellence.
- Promote and uphold the principles of ethics, integrity, transparency, and accountability.
- Be conscientious stewards of the university’s human, physical, financial, information, and natural resources.
- Encourage, honor, and respect teaching, learning, and academic culture.
- Promote faculty, student, and staff diversity to ensure the rich interchange of ideas in the pursuit of truth and learning, including diversity of political, geographic, cultural, intellectual, and philosophical perspectives.
- Encourage and support innovation and entrepreneurship at all levels of the university including research and creative activities.
- Strive to meet the needs of the State of Colorado, including health care, technology, work force training, and civic literacy.
- Ensure that the university is an economic, social, and cultural catalyst.
- Support and encourage collaboration amongst departments and campuses, and between the university and other educational institutions to improve our communities.
- Provide an outstanding, respectful, and responsive living, learning, teaching, and working environment.
- Focus on meaningful measurable results.